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Women in Innovation: Strategic Marketing Plan for 2021 - are we ready?

Learn how you will attract and retain business through outlining areas of new product development and annual budgets with a strategic marketing plan to help you outline where you are, what you want to achieve and present the road map for how. Practical information on how to approach the post-lockdown.

Join Dr Giulia Sirigu from Inventya / EEN and Mercè Cozens from Think Beyond to talk about your Marketing Plans for 2021. We will discuss where you are currently, where you'd like to be in 2021 and what you, as a business, want to achieve with your marketing strategy.

Agenda:

9:30 - 10:00 - Registration

10:00 - 10:15 - Opening Info about Women in Innovation and EEN support with Dr Giulia Sirigu Inventya/ EEN Health and Safety announcements

10:15-11:00 - Workshop Session 1:  where you are. Strategic Marketing Plan for 2021 with Mercè Cozens (Marketer and Founder Think beyond)

10:40-11:00  - Group work 1  

11:00-11.15 - Networking- Tea & Coffee

11:15 -12:00 - Workshop Session 2 : what you want to achieve.

11:45-12:00 - Group work 2

12:30-12:45 - Lunch

12:45 -13:30 - Workshop Session 3: roadmap. How to approach post lockdown marketing goals

13.30 -13:15 - Group work 3

13:45-14:00 - Q&A

14:00-14.30 - Networking and Close