5 Business Resolutions In 2024 - New Year, New Business Priorities
As we step into 2024, another increasingly essential component of business strategy is sustainability. As the necessity for increased environmental stewardship mounts, many companies are taking proactive steps. However, 2023 has also witnessed the rising issue of ‘Greenwashing’, which is a serious risk if companies aren’t willing to implement sustainability into the core of their business strategy. PR/Marketing-related sustainability stunts are becoming easier and easier to spot, and this may be worse for your business reputation in the long run than doing nothing at all.