After a strange year for businesses around the globe, our Women in Innovation event on Tuesday 17th November focused on strategic marketing and how to plan for 2021.
Dr Giulia Sirigu (Inventya / EEN) and Mercè Cozens (Think Beyond) hosted this bespoke workshop for SMEs focussing on innovation within their business.
The virtual event was then split into 3 major parts:
● Why should you have a marketing strategy?
● Strategic marketing plan and audit
● How to achieve success in your marketing activities
At the end of the workshop, there was a free-flowing Q&A session in which Mercè Cozens answered questions raised from participants. The marketing goals for businesses in 2021 was also outlined to conclude the workshop.
A successful event…
Mercè Cozens, founder of Think Beyond said, “Thanks once again to my fabulous co-host Dr Giulia Sirigu (Inventya / EEN) for making this bespoke webinar a reality. Strategic planning is essential to determine where you are, where you want to be and providing the road map to get there.”
Dr Giulia Sirigu added, “Thank you to everyone who took time out of their schedules to join us this morning. It is my goal to support businesses in their innovation journeys and to help innovative businesses to grow - locally, nationally and globally.”
Click on the following links if you’re interested in finding out more about Women in Innovation and our upcoming Women in Innovation Events or to read Think Beyond’s Press Release about the Strategic Marketing event.