< HOME / news

Groundbreakers, Conservatives, Casuals and Traditionalists – a study of SME Market Segmentation

August 2, 2021

No items found.
No items found.

A set of simple variables were identified through research that could be used to develop a modern version of the ‘innovation count’, incorporating commercialisation aspects into it. The variables were then used to produce a quality score. 

Data was collected through an online survey questionnaire across ten European countries… 


Following a lightweight clustering analysis, four segments were identified and tested. The data gathered as part of the survey was then used to create a profile of the four segments.  


  • The ‘groundbreakers’ are found to be the most innovative SMEs, producing strong, patentable IP that they successfully commercialise. They are the largest recipients of R&D incentives.  


  • The ‘conservatives’ take more calculated risks but are the most successful at introducing new business models. Their innovation is not as strong, limiting their opportunities for patenting but also to access funding, making them the most dissatisfied with government R&D funding.  


  • The ‘casuals’ undertake innovation but don’t necessarily commercialise it. They are unsure of what R&D incentives are, find them complicated and time-consuming. 


  • The ‘traditionalists’ are the lowest innovators in R&D. They innovate on an ad-hoc basis and don’t generally use either public or private R&D finance. 


August 2, 2021
← back to news
Thank you! We will be in touch shortly.
Oops! Something went wrong while submitting the form.

More of our news

Simplify CRM with Bigin by Zoho: The Ultimate CRM Solution for R&D-Focused Small Businesses
At Inventya, we can be your partners in implementing Bigin into your operations, setting your team up with a system tailored to your bespoke business needs while ensuring scalability with your business growth. In essence, our Zoho and digital growth experts will guide you through effective implementation, leaving your team to concentrate on what it does best.
May 23, 2024
Navigating Early-Stage Funding, Financing and Growth: Insights from Phil Crosland, Senior Innovation and Growth Specialist
As most entrepreneurs and innovators are well aware, transforming a concept into a market-ready product is loaded with challenges, especially regarding funding and financing this process. The insights I gleaned from a recent conversation with an expert from the Innovate UK Business Growth Programme, Phil Crosland, shed light on the complicated path many early-stage companies find themselves on, emphasising the critical distinction between growth and scale-up phases and exploring strategies to navigate these challenges.
May 9, 2024
Navigating the risks when scaling a business
Despite the inherent risks, scaling a business quickly is not necessarily a recipe for failure. With careful planning, strategic decision-making, and a focus on sustainability, businesses can mitigate these risks and achieve long-term success. Prioritising quality over quantity, maintaining a customer-centric approach, and ensuring financial prudence are essential principles to guide the scaling process. Moreover, businesses should strive for organic growth that aligns with their core values, vision, and capabilities, rather than succumbing to external pressures or unrealistic expectations.
April 26, 2024
The EIC Pathfinder Programme 2024 – An Overview
If your project has the potential to significantly impact the technological landscape and societal progress, Inventya can be your partner. Our expertise in helping companies write and submit European funding applications positions us uniquely to support your ambitions. We're here to assist in aligning your project with the most suitable EIC Pathfinder opportunity,
April 11, 2024
Strategies for Sustainable Growth when Scaling Your Business
Scaling a business is an exciting but challenging endeavour. It's the phase where your company transitions from a small operation to a larger, more efficient organisation capable of handling increased demand and expanding its market reach. However, scaling isn't just about growing bigger; it's about growing smarter and ensuring that your business remains sustainable in the long run. In this blog, I'll explore some of the best strategies for scaling your business effectively.
April 3, 2024
The Role of Case Management A Seamless Client Journey for B2B Companies: From Pre-Sales to Post-Sales
In today's competitive landscape, business-to-business (B2B) companies are constantly tasked with refining their operations and elevating the level of service they provide to their clients. A critical aspect of achieving this balance is the effective management of the client journey, from the initial engagement in the sales pipeline to the delivery of services and beyond. Inventya, leveraging the capabilities of Zoho software, has created custom solutions that address this very challenge, ensuring a seamless, efficient, and profitable client management process.
March 22, 2024