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Simplify CRM with Bigin by Zoho: The Ultimate CRM Solution for R&D-Focused Small Businesses

May 23, 2024

Danielle Wallis
Marketing Manager

 

Simplify CRM with Bigin by Zoho: TheUltimate CRM Solution for R&D-Focused Small Businesses

 

At Inventya, we work with a wide variety of businesses, often encountering a common challenge. Many of our clients are small, heavily R&D-focused enterprises, tirelessly working to bring new products to market. With a product ready to be sold, but limited sales and marketing teams, these companies often find the customer management process adaunting yet crucial venture to undertake! Enter Bigin by Zoho, a light weight yet powerful CRM designed specifically for such enterprises. Whilst most CRM solutions tend to hyper-focus on sales, Bigin's features are blended and balanced to serve your business as a whole. The CRM also stands out by offering a user-friendly interface and essential features that simplify complex sales processes. Here’ show:

  1. Customisable Pipelines Bigin allows businesses to create and customise multiple pipelines to match distinct product development and sales processes. This flexibility ensures that each business can tailor the CRM to its specific workflow, enhancing overall efficiency.
  2. Workflow Automation One of Bigin’s standout features is its ability to automate routine tasks. By setting up workflow automation, businesses can reduce manual efforts and focus on strategic activities. Automated follow-ups, task assignments, and email alerts streamline operations and save valuable time, allowing R&D     teams to continue to focus on innovation.
  3. Telephony Integration Communication is at the heart of customer relationship management, and Bigin excels in this area with its telephony integration. Users can make and receive calls directly within the CRM, log call details, and even access call analytics.     This seamless integration ensures that all customer interactions are tracked and accessible in one place, providing crucial insights during product launches.
  4. Seamless Integrations Bigin offers integrations with a variety of essential tools, including email platforms, calendars and other Zoho applications. This connectivity allows businesses to enhance their operations by linking their CRM with the tools they already use, providing a cohesive workflow essential for innovative project management.
  5. Detailed Analytics Understanding customer data is crucial for making informed decisions, especially when introducing new products to the market. Bigin provides detailed analytics and reporting features that give businesses insights into their sales performance, customer behaviours, and pipeline health. These insights help in strategising and improving business processes


Benefits for Small, R&D-FocusedBusinesses:

  • Ease of Use: Bigin’s intuitive design makes it easy for small R&D teams to adopt and use without extensive training. The platform is built to be straightforward, reducing the learning curve and enabling quick implementation.
  • Affordability: As a cost-effective CRM solution, Bigin offers excellent value for small businesses looking to enhance their sales processes without a significant financial outlay. The pricing plans are designed to be accessible, making high-quality CRM functionalities available to businesses of all sizes.
  • Scalability: Bigin grows with your business. As your business expands, Bigin’s features and integrations can support more complex needs, ensuring that the CRM remains a valuable tool throughout different growth stages.

At Inventya, we can be your partners in implementing Bigin into your operations, setting your team up with a system tailored to your bespoke business needs while ensuring scalability with your business growth. In essence, our Zoho and digital growth experts will guide you through effective implementation, leaving your team to concentrate on what it does best.

Get in touch to start your free,no-commitment trial here: Contact(inventya.com)

P.S. If you do choose to sign up, Inventya will provide half a day of free consultancy alongside $100 in wallet credit!

 

May 23, 2024
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