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The Camel Business"​: Thriving in Any Business Climate

July 11, 2023

Danielle Wallis
Marketing Manager

Starting, running, and building a business can be challenging, especially so during uncertain times. However, having the right mindset and approach can make all the difference. That's why we want to share with you the idea of a "Camel Business."

Though nerve-wracking and often frustrating, we want to reassure you that it is possible to run, scale and grow a business amidst uncertainty. By adopting the principles of a Camel Business, you can give yourself the best chance of success.

A Camel Business is built to withstand tough conditions, much like a camel can traverse through the harshest environments. What makes a Camel Business different? Firstly, it has a solid foundation with a clear and well-thought-out business plan. Secondly, it is lean and efficient, with a focus on sustainability and profitability. And finally, it is adaptable, ready to pivot and change direction as circumstances dictate.

Here are some tips for building a Camel Business:

  • Focus on customer needs: Understand your target market and ensure that your offerings meet their needs. Keep your business centred around delivering value to your customers, and you'll always have a reason to keep going.
  • Build a strong team: Surround yourself with like-minded individuals who share your vision and values. Having a strong, supportive team can help you overcome any obstacles and achieve your goals.
  • Be flexible: Be open to change and don't be afraid to pivot if necessary. A Camel Business is adaptable, and you should be too. Don't cling to a specific idea or strategy if it's not working, and be willing to adjust your approach as circumstances dictate.
  • Stay lean: Keep your overhead low, and don't overspend on non-essentials. The leaner your operation, the more resilient it will be, and the easier it will be to pivot if needed.
  • Stay focused on the bigger picture: Don't get bogged down in day-to-day operations. Keep your eye on the long-term vision, and make decisions that will help you achieve your goals in the future.
  • Seek support and advice: Surround yourself with experienced mentors and advisors who can offer guidance and support as you navigate the challenges of running a business.

So, if you're thinking of starting a business, or you are traversing the many challenges whilst sustaining and growing your business, remember to think like a Camel. Take a step back and revaluate your position. Be adaptable, be efficient, and most importantly, have a solid plan in place. With these principles in mind, you'll be well on your way to building a thriving, successful business.

July 11, 2023
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