< HOME / news

Innovators - How specialist market research will vastly improve your product or service commercialisation strategy

November 1, 2021

David Richmond
Senior Innovation & Growth Specialist

Innovators - How specialist market research will vastly improve your product or service commercialisation strategy

 

Market research typically covers addressable and obtainable markets and competitor research, but it often does not provide entrepreneurs and innovators with sufficient technical depth to be able to assess markets effectively.

Innovation requires specialist knowledge of product maturity lifecycles, emerging technology, and the market forces that drive innovation.

Using the most comprehensive market data resources to provide valuable market insights

 

At Inventya, we drive innovation by understanding consumer demand and conducting marketing analysis using primary and secondary market research methods and market technology assessment. We strive to provide valuable insights by interpreting data from a range of sources.

It is important to test a great business idea against emerging and maturing innovation. The combination of traditional market research with technology assessments, patent searches, academic research, and analysis of start-up data will help innovative businesses to significantly reduce risk and exploit new and existing markets.

Identify opportunities into potential markets &competitors

 

Inventya can help you to analyse current market opportunities by conducting an innovation-focused market analysis. The market analysis will include a global market overview, analysis of macro-microeconomic data, emerging technological trends, market trends and growth, marketsize, market share, competitor benchmarking, patent search, and assessment of market positioning.

The innovation-focused market research capability at Inventya has helped numerous small businesses to better exploit their products, services, and technologies in the marketplace. This innovation focus is essential to help companies identify significant threats and opportunities that are particular to their products and services.

Inform your market strategy and decision making

 

If you are launching a new product or service to market and you need a specialist to undertake the time-consuming market and technology data analysis on your behalf, contact Inventya using the contact us form here.

#innovationresearch #technologyresearch#marketresearch #patentsearch #minimiseinvestmentrisk #strategicplanning#emergingtrends #technologicaladvancements #competitionmapping

November 1, 2021
← back to news
Thank you! We will be in touch shortly.
Oops! Something went wrong while submitting the form.

More of our news

Simplify CRM with Bigin by Zoho: The Ultimate CRM Solution for R&D-Focused Small Businesses
At Inventya, we can be your partners in implementing Bigin into your operations, setting your team up with a system tailored to your bespoke business needs while ensuring scalability with your business growth. In essence, our Zoho and digital growth experts will guide you through effective implementation, leaving your team to concentrate on what it does best.
May 23, 2024
Navigating Early-Stage Funding, Financing and Growth: Insights from Phil Crosland, Senior Innovation and Growth Specialist
As most entrepreneurs and innovators are well aware, transforming a concept into a market-ready product is loaded with challenges, especially regarding funding and financing this process. The insights I gleaned from a recent conversation with an expert from the Innovate UK Business Growth Programme, Phil Crosland, shed light on the complicated path many early-stage companies find themselves on, emphasising the critical distinction between growth and scale-up phases and exploring strategies to navigate these challenges.
May 9, 2024
Navigating the risks when scaling a business
Despite the inherent risks, scaling a business quickly is not necessarily a recipe for failure. With careful planning, strategic decision-making, and a focus on sustainability, businesses can mitigate these risks and achieve long-term success. Prioritising quality over quantity, maintaining a customer-centric approach, and ensuring financial prudence are essential principles to guide the scaling process. Moreover, businesses should strive for organic growth that aligns with their core values, vision, and capabilities, rather than succumbing to external pressures or unrealistic expectations.
April 26, 2024
The EIC Pathfinder Programme 2024 – An Overview
If your project has the potential to significantly impact the technological landscape and societal progress, Inventya can be your partner. Our expertise in helping companies write and submit European funding applications positions us uniquely to support your ambitions. We're here to assist in aligning your project with the most suitable EIC Pathfinder opportunity,
April 11, 2024
Strategies for Sustainable Growth when Scaling Your Business
Scaling a business is an exciting but challenging endeavour. It's the phase where your company transitions from a small operation to a larger, more efficient organisation capable of handling increased demand and expanding its market reach. However, scaling isn't just about growing bigger; it's about growing smarter and ensuring that your business remains sustainable in the long run. In this blog, I'll explore some of the best strategies for scaling your business effectively.
April 3, 2024
The Role of Case Management A Seamless Client Journey for B2B Companies: From Pre-Sales to Post-Sales
In today's competitive landscape, business-to-business (B2B) companies are constantly tasked with refining their operations and elevating the level of service they provide to their clients. A critical aspect of achieving this balance is the effective management of the client journey, from the initial engagement in the sales pipeline to the delivery of services and beyond. Inventya, leveraging the capabilities of Zoho software, has created custom solutions that address this very challenge, ensuring a seamless, efficient, and profitable client management process.
March 22, 2024