< HOME / news

Innovators - How specialist market research will vastly improve your product or service commercialisation strategy

November 1, 2021

David Richmond
Head of Innovation and Consultancy

Innovators - How specialist market research will vastly improve your product or service commercialisation strategy

 

Market research typically covers addressable and obtainable markets and competitor research, but it often does not provide entrepreneurs and innovators with sufficient technical depth to be able to assess markets effectively.

Innovation requires specialist knowledge of product maturity lifecycles, emerging technology, and the market forces that drive innovation.

Using the most comprehensive market data resources to provide valuable market insights

 

At Inventya, we drive innovation by understanding consumer demand and conducting marketing analysis using primary and secondary market research methods and market technology assessment. We strive to provide valuable insights by interpreting data from a range of sources.

It is important to test a great business idea against emerging and maturing innovation. The combination of traditional market research with technology assessments, patent searches, academic research, and analysis of start-up data will help innovative businesses to significantly reduce risk and exploit new and existing markets.

Identify opportunities into potential markets &competitors

 

Inventya can help you to analyse current market opportunities by conducting an innovation-focused market analysis. The market analysis will include a global market overview, analysis of macro-microeconomic data, emerging technological trends, market trends and growth, marketsize, market share, competitor benchmarking, patent search, and assessment of market positioning.

The innovation-focused market research capability at Inventya has helped numerous small businesses to better exploit their products, services, and technologies in the marketplace. This innovation focus is essential to help companies identify significant threats and opportunities that are particular to their products and services.

Inform your market strategy and decision making

 

If you are launching a new product or service to market and you need a specialist to undertake the time-consuming market and technology data analysis on your behalf, contact Inventya using the contact us form here.

#innovationresearch #technologyresearch#marketresearch #patentsearch #minimiseinvestmentrisk #strategicplanning#emergingtrends #technologicaladvancements #competitionmapping

November 1, 2021
← back to news
Thank you! We will be in touch shortly.
Oops! Something went wrong while submitting the form.

More of our news

Inventya partners with HOST to help SMEs and start-ups access funding and accelerate innovation
Inventya, is partnering with HOST, the Home of Skills & Technology in MediaCity, to provide diverse SMEs and start-up businesses with access to funding, commercialisation and internationalisation support to accelerate growth and innovation.
May 23, 2022
Stretchline CLPD Project Press Release
Stretchline UK (part of the Stretchline Holdings Group) are working in partnership with an East Midlands based consortium made up of Laser Optical Engineering, Loughborough University and Cresco Innovation on a project funded by the Department for Business, Energy & Industrial Strategy (BEIS) Energy Entrepreneurs Fund.
April 22, 2022
Inventya announces a strategic partnership with Credit Data Research
Inventya Ltd is delighted to announce our strategic partnership with Credit Data Research Ltd. This partnership will allow us to further support our clients to further accelerate their growth thanks to Credit Data Research and Credit Passport®.
April 21, 2022
Inventya partners with Swoop to provide enhanced expertise to accelerate the growth of our respective clients
Inventya Ltd is delighted to announce our strategic partnership with Swoop Funding. This partnership will allow us to combine our expertise to support each other’s clients and broaden our proposition to further support small businesses with critical services.
March 21, 2022
Food innovation in dairy and meat alternatives - Market Summary
Within the last decade, the meat industry has faced a rising challenges related to business, ethical and environmental concerns. Many global food corporations have also began shifting into plant-based protein due to increased pressure from food start-ups and changes in consumer behaviour .
February 23, 2022
Are you ready? Inventya’s guide to Technology Readiness Levels:
If you’ve ever applied or considered applying for an Innovate UK or Horizon Europe grant, you’ve probably seen references to Technology Readiness Levels (TRL).
December 20, 2021