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General & Misc
Project Size:
between £100,000 and £250,000.

About the Competition

Overseen by Innovate UK (part of UKRI) and funded by UKRI Strength in Places, this competition is delivered on behalf of Media Cymru, a consortium of 23 organizations led by Cardiff University. Media Cymru operates a five-year program targeting the Cardiff Capital Region (CCR) to become a global epicenter for media innovation, centering on green and equitable economic growth.


This fund aims to spur innovative products, services, and experiences that address challenges and opportunities within the media industry in Wales using R&D grant funding. Emphasis is placed on innovations in the media sector that can rival global competitors in scale, ambition, and skills.

Eligibility Criteria
Your proposal should:
  1. Propose solutions to identified challenges, having previously assessed feasibility.
  1. Show potential to foster economic growth within the Cardiff Capital Region.
  1. Engage in knowledge sharing with Media Cymru and the wider media community.
  1. Promote innovation in the development of new products, services, and experiences in the media sector.
  1. Resonate with the four key pillars of Media Cymru: Growth, Global, Fair, and Green.
Portfolio Approach
A diverse set of projects are sought across varying technological levels and geographical areas, with a particular focus on ongoing advancements in virtual production and the utilization of immersive technologies.
Specific Themes
Projects can delve into one or more of these areas:
  • Immersive storytelling innovations: VR, AR, XR, and MR.
  • Exploring intersections between Virtual Production and traditional production.
  • Scalable and adaptable Virtual Production solutions.
  • Sustainable and accessible Virtual Production strategies.
Projects Not Funded
Projects that are early-stage R&D, content creation, general business development, or one-off art commissions won't be funded. Proposals not showcasing innovative advancements, economic viability, adherence to the four pillars, or not aligned with the competition's scope also won't qualify.
Opportunity Ahead
If your organization is at the forefront of media innovations in South Wales, we at Inventya are eager to back your ventures. Contact us at 01925 506 100 or drop an email at to explore this exciting funding opportunity. Transform the media landscape in Wales with your trailblazing innovations.
Interested in this call? Book a free consultation with our team
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+44 (0) 1925 506 100
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