About the Competition
Overseen by Innovate UK (part of UKRI) and funded by UKRI Strength in Places, this competition is delivered on behalf of Media Cymru, a consortium of 23 organizations led by Cardiff University. Media Cymru operates a five-year program targeting the Cardiff Capital Region (CCR) to become a global epicenter for media innovation, centering on green and equitable economic growth.
This fund aims to spur innovative products, services, and experiences that address challenges and opportunities within the media industry in Wales using R&D grant funding. Emphasis is placed on innovations in the media sector that can rival global competitors in scale, ambition, and skills.