Innovate UK, part of UK Research and Innovation, is delivering this competition on behalf of MyWorld, a project funded by the UKRI Strength in Places Fund. It builds on the West of England’s strengths in creative media production, technology and research.
MyWorld is a five-year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.
The aim of this competition is to help the UK to grow and maintain a position as an international leader in advanced media production. MyWorld is combining research excellence, industrial stakeholders and a history of collaboration in the Bristol and Bath region.
Your proposal must demonstrate a positive impact in the West of England area.
Your project must:
To lead a project or your organisation must:
Academic institutions cannot lead but can be a collaborative partner.
The lead organisation may be based outside of the West of England area. Justification must be made in your application as to why the project could not be led by an organisation from the West of England area.
The lead organisation must collaborate with at least one research organisation or research and technology organisation in the West of England area.
To collaborate with the lead, your organisation must be one of the following UK registered:
Each partner organisation must be invited into the Innovation Funding Service by the lead to collaborate on a project. Once accepted, partners will be asked to login or to create an account and enter their own project costs into the Innovation Funding Service.
The lead and at least one other organisation must claim funding by entering their costs during the application.
Your project can include partners that do not receive any of this competition’s funding, for example non-UK businesses. Their costs will count towards the total project costs.
Subcontractors are allowed in this competition.
The aim of this competition is to support business focused research and innovation in the creative industries in the West of England.
MyWorld supports the generation of innovative ideas and solutions for the creative industries. It addresses the need to develop diverse technologies associated with:
This includes the requirement to deliver adaptive audience experiences efficiently, at scale and quality across a multitude of devices.
Your project must:
MyWorld will select and fund a range of projects from the applications received.
We want to fund a variety of projects across different technologies, markets, technological maturities and research categories. We call this a portfolio approach.
Your project must focus on screen based and immersive technologies within the creative sector industries.
How acquisition, production and delivery relate to narrative, aesthetic and content type in modulating experience, leading to new intelligent acquisition and production methods that facilitate immersion.
Platforms, network technology and representations that support new forms of content delivery and interactivity, delivery processes that ensure the preservation of immersive properties during transmission.
Perceptually robust means of assessing media quality and immersion that inform creative practice and editorial decision making and that differentiate the impacts of technology and narrative.
We define screen based and immersive experiences as multisensory narrative or interactive experiences mediated through technologies including:
Examples of the industry sectors this may address include:
Neither list is intended to be exhaustive.
We will consider all proposals that address the challenge areas and meet the criteria for eligibility.