Consumer Led Flexibility for the Clean Energy Superpower Mission

Who Can Apply

Lead applicants may include:

• UK-registered businesses of any size
• Academic institutions
• Research and Technology Organisations (RTOs)
• Public sector organisations
• Charities
• Not-for-profit organisations

Projects must be collaborative, involving at least one funded project partner. Consortia are strongly encouraged to include:

• End users
• Energy system experts
• Technology developers
• Network operators
• Commercial partners

Applicants without appropriate end-user or energy sector expertise must provide a robust justification for how their project will achieve real-world impact by 2030.

Eligible Projects

Projects should focus on developing innovative products, services, or digital solutions that improve consumer participation in energy flexibility.

Examples include:

• AI-enabled energy management platforms
• Smart home energy technologies
• Flexible EV charging systems
• Heat electrification and flexibility solutions
• Industrial demand-side response
• Consumer engagement platforms
• Digital flexibility marketplaces
• Forecasting and optimisation technologies

Projects should move beyond research and demonstrate a credible pathway towards commercial deployment.

Why This Competition Matters

As the UK transitions towards a net zero electricity system, consumer flexibility will become increasingly important in balancing renewable generation, reducing peak demand, and lowering energy costs.

The Clean Energy Superpower Mission aims to accelerate this transition by supporting innovative solutions that empower households, businesses, and communities to actively participate in a more flexible energy system.

This competition provides organisations with an opportunity to develop technologies that will shape the future of energy markets while supporting national decarbonisation ambitions.

How Inventya Can Help

Delivering successful Consumer Led Flexibility projects requires more than technical innovation. Applicants must clearly demonstrate system impact, consumer benefits, commercial viability, and a credible route to widespread adoption within ambitious 2030 timescales.

At Inventya, we support businesses, energy innovators, technology developers, universities, and public sector organisations in building collaborative projects that align with UKRI priorities and maximise funding success.

Our support includes:

• Competition and Theme Alignment – Identifying the most appropriate strand and thematic area while ensuring alignment with the Clean Energy Superpower Mission objectives.
• Consortium Development – Bringing together technology providers, energy companies, network operators, end users, research organisations, and commercial partners to create high-impact collaborations.
• Proposal Development and Technical Writing - Preparing persuasive funding applications that clearly communicate innovation, flexibility outcomes, commercial potential, and system-wide impact.
• Commercialisation and Route-to-Market Planning - Developing realistic strategies for scaling solutions and supporting adoption across the UK's energy system.
• Consumer Benefit and Impact Assessment - Demonstrating measurable improvements in flexibility, emissions reduction, customer engagement, and economic value.
• Project Planning and Delivery Support - Assisting with work package development, milestone planning, stage-gate preparation, and ongoing project management.
• Future Funding Strategy - Supporting organisations beyond the initial project by identifying opportunities for follow-on funding, commercial partnerships, and wider market deployment.

With extensive experience supporting energy innovation, AI, digital technologies, smart grids, and net zero programmes, Inventya can help you develop a competitive proposal that delivers meaningful impact for consumers, the energy system, and the UK's clean energy future.