< HOME / The TEam
Joanne Phoenix

Joanne has a passion for helping technology-based and IP-rich companies and over the last 20 years has worked in a variety of consultancy and business support roles which have all revolved around helping companies position themselves for growth and access to funding.

She has nine years of academic research experience; industrial product development experience (senior scientist, clinical nutrition company SHS International); strategic business development and multiple Board experiences with VC-backed start-ups and is familiar with all aspects of the challenges faced by high growth potential technology and IP-based businesses.

As a specialist Business Consultant, experienced CEO and Board Director, Joanne works with early-stage SMEs, start-ups, organisations seeking growth and University spin-outs. With a strong network of contacts, Joanne has successfully built and supported operations in both private and public sectors in fields as diverse as medical devices, educational software to consumer beauty products and latterly established the Liverpool University Enterprise Zone, Sensor City, where sensor developments, big data, AI and Smart City approaches were all part of the day to day activities. 

As CEO, she was responsible for the first commercially available automated diagnostic for diabetic eye disease; helped to deliver the Access to Funding Growth Accelerator programme as Growth Manager in the North West, and was part of the Life Science team at BAFI. She has created strategy and business plans, delivered commercial support, raised funds and put the vital relationships in place for organisations to achieve growth, harness competitive advantage and achieve profit.  Her approach to supporting companies is one of friendly challenge and her key strengths are in identifying opportunities and positioning for fundraising.

Joanne holds first (BSc Joint Hons Medical Cell Biology and Biochemistry) and second degrees (PhD, Dept of Medicine) from the University of Liverpool and is continually immersing herself in new technologies and ideas through her work as Non-Executive Investment Director on behalf of Deepbridge Capital and as an External Board Observer with the Technology Venture Investments team of Development Bank of Wales.

Relaxation for Joanne is firmly routed in walks in nature, particularly in North Wales, and indulging her creative side with painting. 

Back to the team