Aged 24, Craig led a £1.1m MBO to acquire his first business, a wallpaper manufacturer. The business expanded rapidly through internationalization, doubling turnover within 6 months. The business scaled beyond £10m thereafter and Craig successfully exited via a trade sale in 1999.

In 2000, Craig was appointed Trading Director at Aldi, a position he held for over 10 years. He oversaw the repositioning from 'Dirty Discounter' to 'Household Hero' followed by exponential UK growth beyond £2 billion, one of the most talked-about success stories in recent times.

With a keen interest in disruptive business models, Craig self-funded the launch of a dental group having identified that market requirements were not being met. Following a successful pilot, private equity was raised to support a national roll-out. 

Seven practices across the UK and Dubai were opened within two years, via an innovative franchise model and represented some of the fastest growing in the sector. This was recognised with Craig named Runner Up in the Entrepreneur of the Year Awards - Emerging Talent category in 2013. Following an aborted trade sale in 2016, the practices were disenfranchised and now continue to operate successfully as individual entities.

Craig has since invested in several businesses across the technology, healthcare, hospitality, and recruitment sectors working hands-on with Boards, management, and leadership teams to build value and drive growth. 

More recently Craig has taken on some selected business support and advisory roles which he finds incredibly rewarding given his engaging, creative and collaborative approach.

A northerner, educated in Newcastle, living in Durham with a lawyer wife and teenage son ensuring he never wins an argument or stops fixing punctures. 

His interests include all things sport, especially football, rugby, and golf. He has a love-hate relationship with a loyal but destructive Labradoodle called Stanley.