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Net Zero Living: User focused design

General & Misc
Project Size:
between £50,000 and £100,000.

This competition is part of a joint effort between Innovate UK and the Design Council, aiming to accelerate the development of net zero products or services.

Unveiling the Opportunity

Innovate UK, part of UK Research and Innovation, is collaborating with the Design Council to invest up to £3.8 million in innovation projects. These projects focus on supporting the net zero agenda, an ambition we hope your business shares. The competition opens on Tuesday 1 August 2023, and the deadline for submissions is 11am on Wednesday 4 October 2023.

Aim of the Competition

This competition aims to support ambitious, early-stage growth businesses in developing net zero products or services that can meet rising demand. The competition is designed to connect your innovations with the market through design thinking methods, stimulating behavioural changes in businesses and consumers alike.

Your Project Proposal

Your project should focus on developing your product or service and demonstrating it in a relevant market. It should have a user-focused approach, which may include testing or demonstrations in a living laboratory. The Design Council will provide bespoke support, assisting in understanding and receiving user feedback and gauging interest from the supply chain.

Eligibility Criteria

Projects that are at the discovery and definition stage of a product or a service are not eligible for funding through this competition. Also, projects that don't focus on net zero themes, or can't explain how the user focus will support the product or service's development, testing, and demonstration, will not be considered.

Funding and Support

Each project can request total grant funding between £50,000 and £100,000. The grant will cover the cost of hiring living laboratories to test your products or services with end users, enabling them to better meet market requirements.

Competition Entry

By entering this competition, you're signing up for a competitive process. The competition closes at 11am UK time on the deadline.

Specific Themes

Your project can focus on one or more of the following themes:

  • Power
  • Heat
  • Mobility
  • Product manufacture and usage

Ready to Boost Your Net Zero Innovation?

If you're set to elevate your net zero product or service, get in touch with us at Inventya on 01925 506 100 or at We can't wait to support you on your green innovation journey.

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