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MyWorld Collaborative Research and Development: Round 2

General & Misc
Project Size:
Between £100,000 and £200,000

Quick Overview
Eligibility: Open to UK-registered organisations with a focus on the creative technology sector.
Objective: To support innovation in the West of England's creative industries.

Organised By: Innovate UK, on behalf of MyWorld and in partnership with Digital Catapult
Funding Type: Grant
Total Available Funding: Up to £2 million
Individual Project Funding Request: Between £100,000 and £200,000

Key Dates:

  • Competition Opens: 9 October 2023
  • Competition Closes: 23 November 2023, at 11:00am UK time

What They Are Looking For

  1. Innovative Solutions: Projects should focus on the generation of ideas and technologies that positively impact the Creative Continuum in the West of England.
  1. Business Growth: Your project must demonstrate the potential for business growth, scale-up, and job creation.
  1. Knowledge Sharing: Must commit to sharing knowledge and outputs with the MyWorld programme and wider industry.

Funding and Project Size

  • Duration and Costs: Project's total grant funding request must be between £100,000 and £200,000.

Key Criteria

  • Geographic Impact: Projects must have a positive economic impact on the West of England area.
  • Technological Advancement: Must demonstrate technological innovation in screen-based and immersive technologies.

Specific Themes

Your project should focus on:

  • Creating experiences: Such as machine learning for virtual human capture, rigging and animation.
  • Delivering experiences: Including mobile edge computing to support enhanced location accuracy.
  • Measuring experiences: Development of new tools for audience assessment, for example.

Research Categories

  • Types of Research: Feasibility projects, industrial research projects, and experimental development projects will be funded.


  • Projects not demonstrating positive impact on the West of England economy.
  • Projects that do not commit to sharing their knowledge and outputs with the MyWorld Programme and wider industry.

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