Much more than just market research
Our market research, validation & testing for new technology product development are second to none. We have deep insight and extensive contacts within science and technology market sectors, which creates real value for our clients.
We've successfully delivered more than 300 market research and commercialisation projects, enabling our clients to successfully bring innovative technologies, products and services to market.
We support client innovation and growth across bioscience, healthcare, manufacturing, engineering and environmental technologies.
From idea, through market validation and feasibility studies, demonstrator & prototypes, and business case development - we can help your innovation to develop and mature, ready for market entry.
See what we've delivered for our clients.
Having a great idea with market potential needs money.
We advise on how your business can access collaborative R&D funding and debt-equity finance options for match funding. We've secured over £35 million in R&D and early stage funding for our clients. Rapid innovation and investment-readiness is the focus of our dedicated Innovation Fast Track service.
Supporting your technology readiness...
- Proof-of-concept and proof-of-market research
- Market research for growth
- Investor due diligence
- Innovation Fast Track
- Business finance and R&D funding
- Business Case & Business Model development
- Technology scouting
Proof-of-concept and proof-of-market research
Whether you are looking to introduce a new product, test a new concept or refine an existing product, having a clear understanding of your market & potential customers should always be the first step. At an early point in your innovation process, our proof-of-concept and proof-of-market research verifies whether there is a market for your product or service, and uncovers those segments that offer the greatest opportunities.
Using a combination of desk based research and customer interviews, proof-of-market research gives you a clear overview of the current status of the market. We'll expertly identify, analyse and synthesise industry trends and information to give you detailed insight and intelligence.
Our proof-of-concept and proof-of-market research will:
- Identify the main market sectors
- Estimate market size and growth
- Analyse key market trends, drivers and constraints
- Assess market competitiveness
- Understand customer challenges and pain-points
We are uniquely positioned to advise you on how grant funding and R&D tax credits can be effectively leveraged to optimally support your innovation process.
A proof-of-concept or proof-of-market study can be conducted as a stand-alone project, as a precursor to a prototype development grant, and within our Innovation Fast Track package.
Market research for growth
Focusing on the customers that are most likely to purchase your product or service is essential to success and profitability - wherever in the world those customers are located.
Our targeted primary research including customer analysis and surveys enables you to fully understand global customer expectations and identify unmet needs.
Our industry experts and contacts with potential customers help provide a cost-effective assessment of the market opportunities for your product or service, and we'll frequently identify warm leads and prospects for follow-up.
Our customised market research will:
- Identify unmet customer requirements, differentiating your offering from competitors
- Determine the drivers for customer satisfaction and perception of value
- Define essential product-service features and optimal pricing
- Segment your customers into viable home & export segments
- Generate potential business leads
A market research for growth study can be conducted as a stand-alone project or as a key stage within our Innovation Fast Track package.
Investor due diligence
During your due diligence process you'll evaluate the business proposition, revenue model and market opportunities appropriate to specific investee presentations. You may need further detailed analysis on the product or service characteristics and competitiveness, on market demand, segmentation and growth opportunities, and on customer or competitor trends.
Inventya works with you to determine what additional insight you'll need to conclude your due diligence process in a cost- and time-effective manner.
We can also work alongside your investee management team to identify and secure follow-on funding for proof-of-market research and prototype development. And if your investees require expert guidance on issues such as route to market, revenue & pricing models, or lead generation we can deliver what's needed.
We can work with you on an ad hoc or annual retainer basis.
Innovation Fast Track
Commercialising a new product or entering a new market is risky - but an informed, authoritative and well-planned strategy will reduce risk and optimise your chances of success. Our Innovation Fast Track service provides your firm with clear insight as to how marketing and sales for your offering should be maximised.
We'll identify unmet market opportunities and help you position your offering in a distinct and superior way. We'll present the optimal market entry strategy and business model to maximise your commercial returns. We deliver an implementation plan outlining objectives, key actions, associated responsibilities, deadlines and financial projections for return on investment. Should you require assistance in the exploitation process, including marketing, sales, talent recruitment or fund raising, we can help.
Innovation Fast Track will:
- Identify the strengths and weaknesses of your offering, and use them to develop a strong market position
- Define the key messages to communicate buying benefits
- Analyse possible barriers to entry and how to overcome them
- Identify potential licensing or distribution partners
- Identify optimal routes to enter new markets or territories
We use our expert knowledge of market research and grant funding to accelerate the commercialisation of novel technologies, by ensuring that there is a close and well-understood link between the market need and the technology opportunity.
A subscription service, Innovation Fast Track works for any organisation at any point in the innovation process. Whether you are a startup, an established firm or a publicly-funded research institution - Innovation Fast Track will deliver what you need and when you need it.
Business finance and R&D funding
We work with our commercial clients to identify and secure sources of appropriate finance and funding, invaluable for overcoming the gaps and time lags before a fully commercialised technology can enter the market and generate revenues, also known as the 'valley of death'.
We've helped technology-led small UK firms to access key sources of R&D funding provided by the Technology Strategy Board and Wellcome Trust, among others, as well as optimising R&D tax credits and patent box opportunities. We've helped clients to secure more than 35 million GBP in R&D grants since 2010.
That said, we are not grant consultants. We optimise the commercialisation of new technology products or services, and we do that by providing expert guidance across both early- and late-stage business finance and funding options.
We'll help our clients to become investment-ready, supporting market-led due diligence and business planning processes to help you prepare your investment case. We helped one bioscience client to raise 2.6 million GBP in venture capital investment.
Business Case & Business Model development
Throughout the processes of innovation and commercialisation must run a strong focus on preparing a business case as well as a focus upon whether the business model itself is the innovation, rather than a specific product or process.
We help our clients to build a business case alongside the development of a prototype product or service, enabling our clients to fully identify the problem and the solution, analyse all considerations and resources, anticipate outcomes, and analyse budget and return on investment. Without a business case, a great idea is just that, a great idea without a commercial path to market.
And we also analyse your business model, your industry trends and stakeholder to establish whether your great idea really can create, deliver and capture value for its customers.
We project manage the entire scouting process - from identifying the problem and the brief, to matching against appropriate providers, to conducting introductions and exploratory meetings with preferred solution providers.