Proof-of-market research & validation
Identify & evaluate market potential
At an early point in your innovation process, our proof-of-market research verifies whether there is a market for your product or service, and uncovers those segments that offer the greatest opportunities.
Our bespoke research & validation helps your company to
- accelerate R&D and product-service innovation
- secure additional R&D funding
- de-risk market entry with independent evidence for regulatory processes & approval
- identify customers, and focus upon needs and wants
- save you time and money at a critical go/no-go point in your development process
And yet proof-of-market research offers you so much more...
What proof-of-market research does:
- Asks the key questions - what's the business opportunity and where's the market
- Identifies & evaluates market size and the potential for impact and disruption
- Identifies customer needs and wants - for clarifying your value proposition
- Market testing with customers and stakeholders - for even more in-depth feedback
- Develop a clear exploitation plan, with a commercialisation route map, costings & forecasts, timescales and additional investment needs.
Your return on investment:
- Optimise time and money
- Reduce risk to your new product development process
- Secure valuable new customer and channel contacts
- Improve your sales, revenue & profitability forecasting
- Identify further technical & financial milestones
"Inventya carried out market research for our enterprise-class software. Before this project started, we thought we understood our technology concept, and that we had customer and market contacts. What Inventya’s market research & intelligence did illuminate was significant. An in-depth supply chain assessment showed us exactly where to target our software product. And analysis of forthcoming regulatory standards showed us we were well ahead of the curve in anticipating customer needs. Fundamentally, Inventya’s expertise helped us to identify our unique selling proposition, and develop the right business model".
Interested in proof-of-market? Request a call-back...