1 September 2008
Northwest business software provider launch online business TV channel
Inventya Ltd announce the launch of their online business TV station, i2mTV, in conjunction with media provider, yourBusinessChannel. Inventya will offer the TV service through their software solution website i2m - Ideas to Market. i2m is downloadable market research software for business ideas.
The channel will broadcast new TV shows featuring the world's leading business experts including the UK's leading business pitching expert Andy Bounds; founder of the world's largest business networking organisation Dr Ivan Misner; Simon Woodroffe founder of YO! Sushi and Dragon's Den panellist; and Nigel Reynolds, London-based partner of PricewaterhouseCoopers. There are whole channels devoted to shows on sales, marketing, networking, finance, IT and great entrepreneurial ideas, with new shows being released every day.
According to Google we now spend more time watching the web than watching television. "Video clips continue to grow massively and penetration is huge in all markets. The volume of users worldwide is vast - estimated at 394 million users. The environment is now perfect for creating and distributing branded content. Video enables a much more positive relationship with consumers where true benefits are created." (Universal McCann Social Media Tracker Wave 3.0 - March 2008.)
Inventya director and co-founder David Thomas says of the launch: "We are very excited to offer this new TV service to our i2m users and site visitors at absolutely no cost to them. The insights provided by the experts on the channel will add an incredible amount of value to their businesses and to their business ideas." He goes on to say, "i2mTV will bring the power of web 3.0 to our business, attracting visitors to our site and keeping them there for longer."
Andre Dent, Global Syndication Manager at yourBusinessChannel said, "The world is changing. As more and more people go online, what was exciting yesterday is today just a commodity. How can your site stay fresh and exciting? The answer is to give people what they want: exciting changing content, video, online collaboration, interaction, and web products and services. Inventya's i2m software and website is perfectly aligned with this philosophy and we are delighted to be working with them."
Inventya Ltd is a former tenant of The University of Manchester Incubator Company facilities. The company 'graduated' from UMIC incubator facilities at One Central Park in east Manchester and is now based at Daresbury Science & Innovation Campus.
To watch i2mTV and to find out more about i2m software please visit www.i2monline.com.
14 March 2009
