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18 March 2008
Northumbria University to launch expert testing services for UK food and drink industry
Experts in food and nutrition, sports science, and behavioural psychology at the university have formed Nutrials to provide research, testing and product development services to the UK and
International food and drink sectors. Nutrials services will focus primarily on the rapidly-growing nutraceutical and functional food sectors - where health or physical performance is enhanced by food and drink ingredients.
Nutrials experts have already worked with high-profile clients including Nestle, Unilever, Bayer Healthcare and GSK. But a wider range of independent trials and evaluation for mental or physical performance claims, nutrition and health products, food safety and product development will be part of the new service offered by Nutrials.
In 2005 the global functional foods market value was estimated at $73 billion, and since then consumers have seen more and more health and wellbeing products entering our supermarkets. Food safety campaigns, improved food labelling, and the rise of obesity as a major health concern regularly dominate the UK media.
Independent testing and verification of new food or drink products has never been more important.
Andrea Zangara, Nutrials Business Development Manager says: "Nutrials has a proven track record of working with a number of global food brands. We have the experience and expertise to offer a complete package of support to businesses working in the area of nutraceuticals and functional health foods".
Inventya is carrying out market research to identify opportunities and commercial service models for Nutrials so that the University can extend its research strengths to benefit consumers and producers.
Producers in the food and drink and health-wellbeing sectors are welcome to participate in an online survey. Industry views will help Nutrials to offer a wider range of services tailored to specific industry needs. The short online survey can be found at:
http://nutrials.inventya.com
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For more information about Nutrials please contact - Mr Andrea Zangara, Business Development Manager 01912274468 (office)
Notes to editors
1. About Nutrials
Nutrials brings together specialist research scientists with expertise in a wide range of health-related disciplines to focus on nutrition, nutraceuticals and functional foods. Nutrials offers independent research to substantiate claims and facilitate the successful introduction of new and existing products, in line with the system for scientific evaluation set out in the new EU legislation on health- enhancement claims made on foods.
http://northumbria.ac.uk/researchandconsultancy/nutrials/
2. About Inventya
Based in Cheshire, Inventya offer specialist market research and business intelligence for developing ideas, products and services, working with a range of universities, business support organisations, small businesses and investors.
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