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31 January 2008
Northwest innovation consultancy wins Microsoft deal
Inventya Ltd and Microsoft UK announce their partnership to provide software tools and advice for people thinking of starting a business. Inventya's Rapid Idea Evaluation software tool quickly identifies business ideas that are worth exploring further or which need significant development.
Inventya and Microsoft both recognise the challenges involved in setting up and starting a business. One of those challenges is the feasibility of the business idea itself - and it can take a lot of time and effort to research and evaluate a business concept. David Thomas director at Inventya explains:
"Microsoft products are a vital part of starting or running a small business and Microsoft systems and software are market leaders in the small business sector. Inventya adds real value to Microsoft's technology because although technology is vital for success, a business has to be feasible and realisable. If your idea won't work then technology can't help you".
Small business is also big business. UK government data shows that in 2006 4.5 million small businesses were operating - an increase of 3% since the previous year. Sole proprietorships increased by 2.7% to 75,000. And small businesses account for 52% of all private sector turnover in the UK - currently worth £1.3 billion.
"Our Rapid Idea Evaluation tool helps people to explore and research their business idea, but it can also help existing business owners to plan for growth and investment" David continues. "Our tool has assisted over 1000 new ideas to date providing each idea with a tailored action plan, all within a few minutes".
Inventya has worked with more than 100 companies and entrepreneurs to help investigate the true potential of their innovation and new offerings. Inventya provided guidance on the best route to success in each case.
Tim Ratcliff, Online Manager for SMB at Microsoft UK said "When you're starting out, you need simple guidance and IT which doesn't cost the earth. Our Small Business Centre aims to provide its members with tailored technology advice catering for this area." Tim went onto to say "We also aim to add value to our members across a range of areas outside of IT related to starting up. Inventya's tools meet the need to help those individuals or business owners that have an exciting new business idea, but need to carry out that critical market research before taking the leap and investing time, money and effort in making it a reality."
Inventya's Rapid Idea Evaluation software is now online at Microsoft's Small Business Centre at www.microsoft.com/uk/smallbusiness.
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For more information about Inventya visit www.inventya.com or contact David Thomas on + 44 (0) 845 055 9844, + 44 (0) 7717 885162 or d.thomas@inventya.com
Notes to editors
1. About Inventya
Based in the UK's north-west Inventya is an innovation consultancy providing strategic business services and solutions that helps clients to leverage knowledge, ideas and innovation. Inventya has a successful track record in the delivery of high quality business consultancy and knowledge management for innovation with a range of clients and partners across UK technology, business incubation, investor and IP management sectors.
2. About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Inventya's idea evaluation tool can be found at:
https://www.microsoft.com/uk/smallbusiness/small-business-plus/sign-up.aspx
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