i2m Lite is a reduced, online version of i2m that is targeted at people and organisations who require a simpler and faster feasibility study or would like to carry out a preliminary feasibility of their ideas. It contains key exercises based upon the i2m model, but is far less comprehensive. This means it is quicker to complete, but will provide users with less detailed and accurate information.
i2m Lite covers the key areas someone with a new business idea would need to address before deciding if this was an idea they felt that could be commercialised. An interactive exercise covers each of the following areas:
Elevator Pitch: Creation of a 30 second statement that can be memorised and used to describe the idea in any situation
Vision: Understanding personal goals and objectives in the context of the opportunity identified
Patent Search: Are there existing patents that could prevent the development of the idea?
Market: Identifying the size of the market that is being targeted. Is this a realistic opportunity?
Competitors: Who are the competition and how is this opportunity better?
Marketing: Who are the target customers and how can they be reached?
Finance: Does this opportunity require funding? If so, how much and what kind?
Target markets and key customer benefits are:
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Business support agencies
- Provide a useful virtual tool to their client base, that will add value
- Can quickly identify ideas with most potential.
- Professional, modern marketing tool
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Individuals or companies with new business ideas
- More affordable alternative to i2m
- Vastly enhances probability of success
- Can aid to quickly identify areas that need additional research
Key customers under negotiation:
