Liverpool John Moores University sought to establish the market need among UK Pain Centres for an innovative medical device.
Inventya carried out a full proof of concept project with desk based market analysis and a customer survey.
The findings lead to further definition of the product offering, service positioning, market opportunity and preferred supply, pricing and business models and also included a database of genuine business leads for follow up.
"The market research brief and objectives agreed with LJMU were expertly met through the use of appropriate methods and the findings professionally presented in a final report to a high standard, enabling the client to confidently re-formulate and adjust their strategic plans for future growth and development."
Business Development Research Manager,
Liverpool John Moore's University
Key Services: Proof of Concept Research
Whether you are looking to introduce a new product, test a new concept or refine an existing product, having a clear picture of the market should always be the first step. Our proof of concept market research will help you verify that there is a market for your product or service and uncover the areas offering the greatest opportunities. Using a combination of desk based research and customer interviews, the proof of concept research provides you with an overview of the current status of the market. We expertly identify, analyse and synthesise industry trends and information to give you detailed insights into your chosen markets.
Our proof of concept research will:
- Identify main market sectors
- Estimate market size and growth
- Analyse key market trends, drivers and constraints
- Assess your market's competitiveness
- Understand customers challenges