The Brief

Liverpool John Moores University sought to establish the market need among UK Pain Centres for an innovative medical device.

The Deliverable

Inventya carried out a full proof of concept project with desk based market analysis and a customer survey.

The Impact

The findings lead to further definition of the product offering, service positioning, market opportunity and preferred supply, pricing and business models and also included a database of genuine business leads for follow up.

"The market research brief and objectives agreed with LJMU were expertly met through the use of appropriate methods and the findings professionally presented in a final report to a high standard, enabling the client to confidently re-formulate and adjust their strategic plans for future growth and development."

Stephen Fisher
Business Development Research Manager,
Liverpool John Moore's University